To help Saia celebrate their 100th anniversary in 2024, we developed a strategic blueprint that lays out how Saia can recognize this milestone while also engaging local communities, promoting recruitment efforts, leveraging vendor support, and giving back.
Two museums we're manufactured to travel to every Saia terminal in North America, as well as events and activations. These included their Annual Elevate Conference, and The Women in Trucking "Accelerate!" Conference & Expo, among others.
The traveling museums are immersive experiences that can educate and engage people across the nation - kids, families, customers, employees, and potential employees - highlighting Saia history, the future of trucking, brand artifacts, driving simulator experience, and more.
